Open Access Books & Resources

Advertising & Marketing Law: Cases and Materials (5th Edition)

Rebecca Tushnet and Eric Goldman

This is the 5th edition of the Advertising and Marketing: Cases and Materials casebooke. If you would like a free PDF version, email a copy of your purchase to author and Professor Goldman ( and he will email you a PDF at no extra cost.

Last Updated: August 1, 2020


From one of the authors, Eric Goldman:

"Rebecca Tushnet and I are pleased to announce the fifth edition of our casebook, Advertising & Marketing Law: Cases & Materials. It is available for purchase in the following formats:

* A DRM-free PDF file. Price: $12
* In Kindle. Price: $9.99
Print-on-demand hard copy from Amazon. Price is $30 + shipping and tax. Buyers of the hard copy can also get a free PDF file by emailing me a copy of their receipt showing which edition they bought.

If you are a professor, or are hoping to teach the course, and would like a free evaluation copy, please email me (

A sample chapter, Chapter 14 (on publicity rights and endorsements), is available as a free download. We also have an online-only chapter, Chapter 19, providing deeper coverage of housing advertisements and political advertising (also a free download).

We’ve discussed the book’s background and our goals as authors in this essay."

What Does the Book Cover?

Chapter 1: Overview
Chapter 2: What is an Advertisement?
Chapter 3: False Advertising Overview
Chapter 4: Deception
Chapter 5: Which Facts Matter? Reasonable Consumers and Materiality
Chapter 6: Omissions and Disclosures
Chapter 7: Special Topics in Competitor Lawsuits
Chapter 8: Consumer Class Actions
Chapter 9: False Advertising Practice and Remedies
Chapter 10: Other Business Torts
Chapter 11: Copyrights
Chapter 12: Brand Protection and Usage
Chapter 13: Competitive Restrictions
Chapter 14: Featuring People in Ads
Chapter 15: Privacy
Chapter 16: Promotions
Chapter 17: The Advertising Industry Ecosystem–Intermediaries and Their Regulation
Chapter 18: Case Studies in Health and Environmental Claims
Chapter 19 (online only): Case Studies in Housing and Political Advertising Regulation


All contents on this page were gathered in good faith directly from the author or publisher. If you see errata or would like to discuss this listing, please send an email to

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